Promotion And Marketing Of Communications â€Myassignmenthelp.Com

Question: Discuss About The Promotion And Marketing Of Communications? Answer: Introducation Integrated marketing communication goal for Boost juice Company is to increase brand awareness for generating a seamless customer experience. The primary approach towards this form of brand communication is to create awareness and core competence such as to combat new competitive forces within the industry for providing more promotional activities(Clow, 2007). Strategies for IMC are integrated to strive towards the goal for the Company such that customers can be made aware regarding brands core message. Customers needs to make repeated purchase from the brand generating greater sales. Customer in this case will be provided with similar tone of the brands marketing communication that will enhance and unite various efforts of the company as sales, advertisements, public relations, promotions, personal selling, public relations, online communications, social media and so on. It creates an impact amongst various synergies of management elements. It impacts cost competitiveness for mass m edia for fragmentation of modern marketing(Darley, 2010). Reference Lists Clow, K. 2007. Integrated Advertising, Promotion and Marketing Communications, 4/e. Pearson Education India. Darley, W. B. 2010. Toward an integrated framework for online consumer behavior and decision making process: A review. Psychology marketing, 27(2), 94-1